As an advertising and marketing manager, your job is to create demand for the products and services you sell, and use paid media channels to persuade people to buy them. The position may be combined into one management position, or divided between a marketing manager and an advertising manager. The American Marketing Association's 2010 Salary Survey notes a median annual survey for advertising managers of $67,500, with marketing managers earning $89,150 a year.
If you work as a marketing manager, your job is to create markets – or customers – for your company’s products and services. You do this by researching who is most likely to need or want your products, then determining the best ways to reach them. The May 2010 figures from the BLS indicate that marketing managers alone earned a median annual wage of $112,800, which is significantly higher than the national median of $89,150 based on the AMA's survey of 5,300 members. However, the 75th percentile in the AMA survey reported earning $125,250
An advertising manager takes marketing research and combines it with creativity to generate interest and demand through paid media channels, such as magazine, television or billboard advertising. If the company uses an outside advertising agency, you are the liaison between that agency and your company. While the AMA reported median annual income at $67,500, the top 75th percentile reported annual earnings of $98,000.
The AMA 2010 Salary Survey broke out top-paying U.S. metropolitan areas. For both marketing and advertising managers, New York City rewarded both those positions with the highest median salaries - $121,900 a year for marketing managers and $82,211 a year for advertising managers. Houston came in at the lowest median of the top-paying cities, with $85,150 a year for marketing managers, and $64,471 a year for advertising managers.
If you do not have a bachelor’s degree, you will need experience in marketing and advertising to get a job as a manager. Bachelor’s degrees in journalism and advertising are common, with additional courses in business, market research, and visual arts rounding out a good foundation for your career. The AMA Salary survey reports that in 2009, 5 percent of all marketing professionals sought an advanced degree, and 3 percent pursued professional certification. More than half saw their salaries increase in 2010.